REACHING MORE
CUSTOMERS THROUGH
DIGITAL CHANNELS
Our digital journey started more than a
decade ago. Ever since inception, the digital
paradigm has always been the force
multiplier for us in the competitive banking
landscape. We realised that digital was
going to radically change India’s entire
banking landscape and when the ecosystem
moved to digital, we made a conscious call
to grow our prominence in the space.
6.8 MILLION
AXIS MOBILE
APP USERS
3.7 MILLION
FREECHARGE
MONTHLY
ACTIVE USERS
`192,735
CRORES*
VALUE OF MOBILE
TRANSACTIONS
`429,700
CRORES
VALUE OF DIGITAL
CHANNEL
TRANSACTIONS
5+ LAKHS
EDC MACHINES
NETWORK
* Including UPI/BHIM transactions
Figures are as on/for the year ended 31 March 2018
